How to Change Your Fundraising Mindset

Julia C. Campbell
2 min readSep 24, 2021


Listen to a clip above, and tune in to the entire episode at!

Do you ever feel icky asking for money — or just downright scared? Does this prevent you from raising the amount of money you need for your nonprofit? There may be emotional and mental blocks that hold you back from being an effective fundraiser.

In this episode, Rhea Wong joins me to drop some “truth bombs” about fundraising mindset and gives us some strategies to help us get over the limiting beliefs, assumptions, and stories that are holding us back from reaching our true potential.

Over a 12 year period as the Executive Director of Breakthrough New York, Rhea grew their fundraising program from about 200K per year to $3M in 100% private donations annually. This included funding from institutional foundations, corporations, events, and individuals.

Rhea made all the mistakes so you don’t have to. Now she is on a quest to teach others what it takes to succeed — because the world cannot wait for important change.

Rhea’s e-newsletter is one that I read every single week (check it out for adorable photos of her lasa apso Stevie Wonderdog), and her podcast and free weekly trainings are a must-have resource for fundraisers.

Here are some of the topics we discussed:

  • Why major gift fundraising sounds so scary — but it’s simpler than you think
  • Why she is on a mission to destroy “the pitch”
  • Fundraising a just a math problem
  • How to determine if you are an Asker or a Guesser
  • The limiting beliefs, assumptions, and stories holding us back from raising more money

A Rhea Wong quotable: “It’s only weird if you make it weird.”

Connect with Rhea:
Rhea Wong’s website

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) — it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.



Julia C. Campbell

Nonprofit digital do-gooder. Social media evangelist. International speaker. Author. Get my Digital Storytelling Workbook: